Warner Bros. Discovery Sports (WBDS) has reported audience growth year-on-year across Europe* on its streaming platforms discovery+ and the Eurosport App for its exclusive coverage of the Australian Open 2023 following week one of the tournament.

Continued streaming growth

• Streaming audiences rise by almost a third across Europe on discovery+ and the Eurosport App

• discovery+ more than doubles its streaming audience supported by coverage of every match in new markets in 2023 including Germany and Austria

• Key markets including France, Germany, the Netherlands, Spain and the UK report double-digit streaming growth 

• Triple-digit growth observed in Denmark and Norway with heightened awareness of emerging Nordic stars Holger Rune and Casper Ruud

Linear television viewership remains strong

• Linear television viewership across Europe on Eurosport 1 consistent with the 2022 tournament, which broke audience engagement records

• Eurosport 1 audiences grew +84% in Poland and +39% in the Netherlands - boosted by the performances of local heroes (including Magda Linette, Hubert Hurkacz and Iga Swiatek in Poland, and the all-Dutch tie of Tallon Griekspoor v Botic Van de Zandschulp in the Netherlands) 

• Eurosport 2 enjoyed a +16% growth in viewers across Europe, showcasing the action from the Margaret Court Arena in addition to local broadcast windows in key markets

Many established heroes remain incredibly popular amongst sports fans including three-time Grand Slam winner Andy Murray. His five-set epic, the second longest in Australian Open history, against Australian hero Thanasi Kokkinakis attracted the highest number of viewers across Warner Bros. Discovery’s channels and platforms in all markets so far. 

The Australian Open quarter-finals began on Tuesday 24 January with every match of the tournament including both the women’s singles final (08:30 GMT, Saturday 28 January) and the men’s singles final (08:30 GMT, Sunday 29 January) available to watch live and on-demand exclusively in Europe on discovery+, Eurosport and the Eurosport App.

Notes:

All figures show year-on-year growth (v 2022 tournament).

All audience data was recorded during week one of the tournament in 2023 (16-22 January 2023).

Warner Bros. Discovery’s exclusive coverage across Europe excludes Russia.