The agreement begins with the supertri E World Triathlon Championships powered by Zwift, which takes place at the London Aquatic Centre on Saturday 13 April. Up to 60 of the world’s best triathletes including Olympic medalists Jonny Brownlee, Cassandre Beaugrand and Vicky Holland are set to compete in the thrilling one-day event which forms part of the supertri League continuing later in 2024. 

supertri is the innovative and entertaining professional closed league format that has redefined the sport of triathlon. supertri E is one of sport’s most innovative and award-winning formats which blends real life and virtual racing, and which featured at the International Olympic Committee (IOC)’s Olympic Esports Week. Its upcoming supertri E World Triathlon Championship in partnership with World Triathlon crowns official Esports triathlon World Champions.

Michael D’hulst, supertri CEO and Co-Founder, said: “supertri has truly turned triathlon into a spectator sport with fast, technical and tactical racing on stadium-like courses in iconic locations, and our broadcast product, with exciting racing and storytelling all packed into a two-hour broadcast window is proving perfect for a modern audience. Warner Bros Discovery have been excellent partners with their belief that this is the future and by helping to deliver supertri’s racing to as wide an audience as possible.”

Trojan Paillot, SVP Sports Rights Acquisitions and Syndications at WBD Sports Europe, said: “Triathlon continues to surge in popularity, boosted by an increasing number of world-class events such as supertri, which is helping to expand both participation and viewership of the sport. As a gender-balanced sport, it fits perfectly within our portfolio and we are pleased to partner with supertri to bring live coverage of their dynamic and entertaining events to the widest possible international audience through our channels and platforms.”

Warner Bros. Discovery shows a huge range of professional triathlon events taking place throughout the year including all competitions from the superti series as well as the only place to watch every minute of triathlon live at the Olympic Games including at Paris 2024 this summer.

*From Spring 2024, Max will initially launch in 25 countries in Europe that currently offer HBO Max, integrating Eurosport content and replacing discovery+ or the Eurosport App. discovery+ is currently available in Austria, Denmark, Finland, Germany, Italy, the Netherlands, Sweden, Norway, the United Kingdom and Ireland.