4 January 2024

FIM Endurance World Championship promoter Warner Bros. Discovery (WBD) Sports Europe is preparing to usher in an exciting new season of EWC action with a striking and refreshed brand identity for the series.

It’s the result of an extensive process focused on shaping the EWC’s values, while delivering a revamped logo, look and feel that reflect the personality of the championship and help to mark WBD Sports’ 10th year of steering the EWC forward as its promoter.

Having accomplished the challenge of uniting the most iconic events on the endurance motorcycle racing calendar under one single sporting championship and unified brand, the events division of WBD Sports is now revving up to write the EWC’s next chapter.


The evolved EWC brand identity is part of a fan focused strategy that aims to bring viewers right to the heart of the live action, creating and capturing moments that are impossible to miss.

It’s a sensational story that tells how riders and teams from around the world take on the intense challenge of racing by day and by night at iconic circuits, cheered on by tens of thousands of fans.

The creative and strategic thinking was therefore inspired by some of the key values of the endurance discipline: collective working and welcoming all, regardless of gender, background, or level of expertise. Because the EWC doesn’t follow convention and always seeks to challenge the status quo in its approach.


Building on the existing clock-based design, which was unleashed to great acclaim ahead the 2015 season – when WBD Sports began promoting the EWC through a long-term alliance with Fédération Internationale de Motocyclisme (FIM) – the logo highlights one of the key elements of EWC competition: racing to a set time, either eight or 24 hours.
It features a more modern look with several differences, both subtle and significant. They include the use of four distinct colours to represent the changing times of day of a 24-hour EWC race (day, dusk, night and dawn) which is a concept also incorporated into the clock design, upgraded to better symbolise the duration of EWC events.
The EWC lettering has also been refreshed to achieve a more simplistic and current appearance. The letter E has been joined to the letter W to accentuate the feelings of time and speed during a race. In addition, the spacing of the words FIM ENDURANCE WORLD CHAMPIONSHIP has been increased and the letters enlarged for improved readability.

The refreshed logo was designed to be combative in the way that EWC riders and their teams strive to be the best in all they do. It also reflects the brave decisions that are taken with the fans at the heart of everything.

While each event has its own unique character and heritage, the EWC stands as the Home of Endurance Racing. The championship’s new logo and brand identity will enforce this position into the next era.

Jean-Baptiste Ley, EWC Director for Warner Bros. Discovery Sports Europe, said: “We are delighted to reveal the FIM Endurance World Championship’s refreshed logo and new brand identity ahead of the eagerly anticipated 2024 season, which coincides with our 10th anniversary as EWC promoter. 

“While we have achieved a striking, modern look, we wanted this to be a process of evolution rather than a revolution to reflect how the championship has progressed in the last 10 years without losing its DNA. We have therefore worked hard to ensure that everything we have refreshed in terms of design was in harmony with the essence of the EWC. We now have a clear visual identity that enhances the championship’s personality and appeal while celebrating our first 10 years of bringing our expertise and broadcasting resources to the EWC.”

Launched in 1980, the FIM Endurance World Championship is the ultimate high-speed test of rider and machine.

The EWC’s 45th season in 2024 consists of two races run for a duration of 24 hours and two taking place over eight hours. Kicking off with the 24 Heures Motos at Le Mans in France from 18-21 April, the EWC visits Circuit de Spa-Francorchamps in Belgium for the inaugural 8 Hours of Spa Motos (6-8 June), followed by the 45th Coca-Cola Suzuka 8 Hours Endurance Race at Suzuka Circuit in Japan from 18-21 July. The Bol d'Or 24-hour race at Circuit Paul Ricard in France forms the season-deciding event from 12-15 September.

These legendary events at famous racetracks in Europe and Japan create a thrilling spectacle for fans and provide an exciting challenge for the Formula EWC teams contesting the 2024 FIM Endurance World Championship and the Superstock squads chasing success in the FIM Endurance World Cup.

Round 1: 24 Heures Motos (Le Mans, France): 18-21 April | Ticket info
Round 2: 8 Hours of Spa Motos (Circuit de Spa-Francorchamps, Belgium): 6-8 June | Ticket info
Round 3: 45th Coca-Cola Suzuka 8 Hours Endurance Race, Japan): 18-21 July | Ticket info coming soon.
Round 4: Bol d’Or (Circuit Paul Ricard, France): 12-15 September | Ticket info

The new logo and brand identity will be rolled out during the coming months as the build-up to the 2024 EWC intensifies. A logo pack and guidelines document are available by clicking HERE.


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